Nothing brings India together quite like a good match on TV. But if there's one thing more exciting than cheering for your team, it's getting out there and playing for yourself. And who knows that better than Sachin Tendulkar—someone who owes everything he is to sport.
After decades on the field, Sachin has stepped into a new role—as Co-founder of TEN x YOU, a sportswear brand on a mission to bring the joy of play to everyone. We believe that play is one of the simplest, most joyful ways to tap into your happy hormones and be your best self, physically and mentally.
In this role, Sachin's set himself the KR of turning India from a sport-loving nation into a sport-playing one. And we're here for it!
We've combined Sachin's 24 years of on-field experience with his unmatched passion for sport to build high-quality footwear, apparel, and accessories.
TEN x YOU is backed by notable investors including Peak XV Partners and Whiteboard Capital.
Watch this space for to know when we drop!
#Let'sPlay
Sachin's passion for sports transcends cricket. A keen observer both on and off the field, the lessons he's picked up over the years reflect in the design thinking of our products.
Sachin's obsession with feel and comfort are inspired by his years of experience as a sportsman. In his role as Chief Product Officer at TEN x YOU, his focus remains clear: while playing, everything you wear and use must feel like a natural extension of the body.
"The best design is neither seen nor felt. Because thoughtful design adapts to your body to better performance; not get in the way."
At TEN x YOU, we've taken all of Sachin's learnings and made them available in ways that matter the most to you.
Tennis is one of the only sports that requires players to move sideways more often than forwards and backwards. Which is why, the classic tennis shoe comes with reinforced side supports that prevent your ankle and foot from twisting. But Sachin noticed there's another place where we tend to move sideways a lot - while running on Indian streets, trying to navigate potholes. And so, our running takes inspiration from the tennis shoe, to offer support and protection unlike any other.
Similarly, Sachin also noticed that a lot of bowlers tend to cut a part of their shoe off for better mobility. But while this offers greater range of motion, it also comes with a higher risk of injury. This led us to make a bowler's shoe with a stretchable layer that addresses the unique movement of bowlers, while preserving the structural integrity of the shoe.